7 Deadly Mistakes in Selling Social Media

I found this fascinating quote today:

Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and your customers.altitudebranding.com, 7 Deadly Mistakes in Selling Social Media, Oct 2009

You should read the whole article.