Recently I've been asked to explain the difference between social networking and social media. B… Continue

I'm currently helping a friend put together a plan for a social media marketing initiative for a small nonprofit organization. This being my first time working on a social media driven marketing strategy for a nonprofit, I didn't know what to expect or what obstacles I'd run into trying to develop an actionable plan that would result in sucessfully meeting the organization's goals.… Continue

My #1 Social Media Tip for 2010 has to do with launching a successful social media initiative (personal or corporate) ...the one piece of advice I give to anyone embarking on a brand new social media ini… Continue

I've been an avid Twitter user/fan almost since the beginning. I maintain a handful of Twitter accounts that I use for various purposes including personal, professional, hobby, etc. I could go on-and-on regarding its usefulness to me personally and professionally, but in order to keep it at a high level, here are what I see as the top 3 benefits of having a Twitter account for personal and/or business use:… Continue

I’m a huge Twitter fan …it’s the first app on my iPhone that I look at in the morning and the last I check at night. I look to it as my daily news source and my industry information insider. I “favorite” tweets to read later and I rely on it as a critical part of my day as a business pro… Continue

It’s 2:45pm on Thanksgiving Day. The aroma emitting from the kitchen fills the house as we anticipate our soon-to-be feast. Everyone plays their usual holiday role – my brother and his wife finalize the side dishes, my sister uncovers her “made from scratch” desserts, my aunt and grandmother arrive on time with hugs and kisses for all, and my mom …as always …is frantically making sure that everythin… Continue

A valuable must-read resource when looking to hire for Social Media from Amber Naslund at Altitude Branding: Hiring For Social Media: What I’d

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When: Wednesday, November 11, 2009
Where: The Waldorf Astoria New York

I just read a very informative and valuable post on altitudebranding. Below is a very small excerpt. Click the link below to read the entire post:

"Not every com… Continue

I found this fascinating quote today:

Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is im

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